Fraction operates across three core branches. Each distinct, all interconnected. Together, they offer end-to-end capability, without the overhead or the ego.
Fraction Services
Precision work in high-stakes environments.
We support organisations that depend on things working properly.
Specialist services include:
Installation, calibration and repair of HPLC and analytical systems
Technical diagnostics and problem resolution
Preventative maintenance scheduling
Smart home automation systems – designed, installed, and integrated with the same level of rigour
Consultation on setup, workflow and hardware integration
We work with tools and tech because we understand them; not just how to use them, but how they fit into the bigger picture. Fraction delivers consistency, reliability, and peace of mind.
Fraction Creative
Design that does its job beautifully.
We create visual and conceptual work that earns attention, not demands it.
Creative services include:
Identity design and visual systems
Campaign concepts and asset execution
Editorial, pitch and presentation design
AI-generated imagery and video; curated, directed, and produced with a critical eye
Hands-on artworking, layout, and delivery across print and digital
We use new tools like generative AI when they serve the idea, but never at the expense of meaning or message. Creativity is still a human craft. The tools just got sharper.
Fraction Marketing
Clarity and consistency over campaigns.
Marketing today is often noise. Fraction brings signal.
Our focus is on foundational work:
Brand architecture and positioning
Tone of voice and internal messaging
Strategic oversight for content, campaigns or digital rollout
Diagnostics and clean-up for bloated comms ecosystems
Use of AI tools for pattern analysis, customer journey mapping, and message testing, when appropriate, never automated blindly
We don't "do marketing." We build reputations, shape understanding, and connect people to ideas that matter. If it’s fluff, we won’t touch it.
Competencies
Some things don’t belong in a branch. They belong in a toolbox.
Systems Thinking – seeing the whole, not just the symptoms
Information Architecture – organising chaos into clarity
Problem Solving – not brainstorming, but actually fixing
Technical Implementation – hands-on delivery across disciplines
Coding & Scripting – enough to automate, integrate, prototype, or just get the job done
Writing & Messaging – thoughtful, punchy, human
Creative Strategy – linking visual, verbal and experiential thinking
Digital Experience Design – user-first, not trend-led
Leadership & Direction – guiding teams, not just projects
Home Automation Systems – smart, secure, and quietly effective
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!