What is Fraction?

Fraction isn’t a list of services. It’s a capability stack: technical, strategic, creative. Each applied to the problem in front of us.

We don’t lead with job titles. We lead with outcomes.
And we don’t separate thinking from doing. That’s where most organisations slow down.

Field Service & Technical Delivery

Support for high-end analytical systems, including HPLC equipment.
Installation, repair, diagnostics. Reliable and trusted where accuracy counts. We also design and install custom home automation systems with the same attention to detail and integration.

Brand & Directional Clarity

Brand is how people understand you.
We shape that understanding through structure, systems and language, so what you stand for is clear.

Design & Creative Execution

We build what’s needed: identities, layouts, motion, messaging.
Sometimes with pens. Sometimes with pixels. Sometimes with AI.
Creative thinking that sidesteps the obvious and finds the angle no one else noticed.

Systems Thinking & Problem Solving

Not every challenge needs a brainstorm. Some need someone who has seen it before and knows where the levers are.

We spot patterns, reframe problems and build frameworks that hold under pressure.

Fraction is built on decades of hands-on experience, strategic leadership and creative delivery.

Behind the name is a background that spans multiple disciplines:

  • Senior marketing and brand leadership across education, tech and commercial sectors

  • Technical field engineering with current expertise in HPLC installation, servicing and support

  • Creative direction, design, content and campaign development

  • Digital transformation, user journey design and systems-level problem solving

  • AI-integrated image, video and workflow automation for modern creative and operational teams

  • Full-stack coding experience across systems, web and cloud

This isn’t a linear career. It’s a layered one. From agency-side to in-house, solo consultancy to team leadership, workshop facilitation to hands-in-the-machine repairs. The result is a working knowledge of how things actually get done, and how people actually behave.

No borrowed frameworks. No theory without application.
Just solid, adaptable experience—applied wherever it adds value.

OK. But who is it?

André Mansi
Managing Director

“Fraction is built on decades of hands-on experience, strategic leadership and creative delivery.”

I started Fraction because I’ve never fitted neatly into a single job title. Over the years, I’ve built up a mix of skills that don’t usually live in the same person, let alone the same business.

I’ve led brand and marketing strategy at a senior level. I’ve worked hands-on as a designer and creative director, I’ve produced, filmed and edited video, created motion graphics and delivered award-winning marketing campaigns. I’ve written positioning, built campaigns, overhauled digital systems, and helped teams get clear on what they’re really trying to say.

But I’ve also been out in the field fixing high-end HPLC equipment. I know what it’s like to be the person solving problems under pressure, when downtime isn't an option.

That combination and experience means Fraction can operate in the abstract and the practical. Strategy and delivery. Creative and technical. The real world doesn’t separate these things, so neither do I.

I work with businesses that value experience, not ego. Ones that don’t care how a problem is solved, as long as it’s solved properly.

That’s what Fraction is built to do.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!